I Build Revenue Engines.

With over 15 years in the digital ecosystem, I’ve moved past the era of "just getting clicks." My focus is on the aggressive pursuit of ROI through the intersection of high-scale Paid Search, rigorous SEO, and scientific Conversion Rate Optimization (CRO).

I’ve managed annual ad budgets exceeding $25M, but the number I care about more is the 10:1 ROAS I’ve delivered for brands like Iberico Club, or the 123% increase in customer volume I generated while slashing CPAs by nearly 40%.

What I Bring to the Table:
The Full Funnel Mastery: Most marketers specialize in either traffic (PPC/SEO) or conversions (CRO). I bridge that gap. I don’t just drive the lead; I optimize the landing page, the CTA placement, and the user psychology to ensure that traffic actually turns into revenue.

Data-Driven Leadership: I lead cross-functional, global teams by turning "big data" into actionable playbooks. Whether it’s implementing AI-driven automation for negative keyword management or building custom Looker dashboards for executive transparency, I ensure marketing is a predictable science, not a guessing game.

Scale Without Friction: I have a track record of entering established brands from Synchrony and MongoDB to high-growth startups and identifying the "leaks" in their acquisition funnel. I’ve cut waste by 30%+ while simultaneously increasing lead quality and volume.

I’m not interested in "vanity metrics." I’m interested in conversion velocity, LTV, and building repeatable growth roadmaps that move the needle for the bottom line.

If you’re looking for a leader who treats your ad spend like their own capital and prioritizes profit over everything else, let’s talk.